Articles & Updates
Naming Your Company or Product: Key Considerations for Startups
Choosing the right name for your startup is crucial for brand success. A structured, collaborative approach, combined with research and testing, ensures a lasting impact.
Launching a Minimum Viable Product (MVP) in the Best Possible Light (BPL)
Startups can launch a minimum viable product and present a polished brand using platforms like Squarespace. By leveraging templates and smart design strategies, early-stage companies can create a professional image without significant costs.
Biotech Website Design Review: 10x Genomics and Mission Bio
This post is part of a blog series that explores web design strategies in the biotech and life sciences sectors. By analyzing leading companies like 10x Genomics and Mission Bio, we aim to provide practical insights that help other companies improve their online presence.
Effective Startup Websites: A Smarter, Scalable Approach
Learn how startups in biotech, life sciences, and healthcare can launch professional, scalable websites using platforms like Squarespace. Custom-built designs on accessible platforms can provide a cost-effective, fast-to-launch solution that grows with your company—without sacrificing credibility or quality.
Website Design Review: Alnylam® & Intellia®—Best Practices and Takeaways
Explore key web design trends from leading life sciences companies, Alnylam and Intellia. We look at effective design strategies, possible refinements for greater impact, and key takeaways for anyone looking to elevate their own site design.
Smart Branding for Biotech, Life Sciences, and HealthTech Startups: A Practical Guide
By focusing on a strategic, manageable branding approach, biotech, life sciences, and healthtech startups can avoid the common pitfalls of overspending or under-preparation. Here are some tips on how to build a brand that positions your startup for growth and credibility without breaking the bank.
Transforming Customer Support Materials into a Brand Asset
Support materials are often an afterthought for many companies. However, ensuring these materials align with your brand and deliver real value can turn your technical documents into a key asset that strengthens customer relationships and enhances the overall brand experience.
Unveiling the 2023 Impact Reporting Landscape: Trends, Insights, and Inspiration
We're thrilled to present our latest industry report, 'The Landscape of Impact Reporting: 2023 Reporting Trends Across Sectors,' which analyzes over 50 impact reports from companies across diverse industries.
Visual Storytelling for Startups: Building a Robust Image Library
Investing time and resources in gathering and organizing high-value visuals can significantly boost your startup's professional image and credibility. Images help convey your company's story, build trust, and establish a strong visual presence.
Preparing Your Startup for Fundraising: The Importance of Investment-Ready Branding
An investment-ready branding framework is not just about securing funding; it’s about setting the stage for your startup’s long-term success. By focusing on a strong, authentic brand from the start, you create a solid foundation that supports growth and resonates with investors, partners, and customers alike.
Building Trust Through Transparency: Enhancing Workplace Culture with Reporting Practices
Regular, honest communication about company culture and initiatives builds trust with both current and potential employees. Sharing progress and celebrating milestones not only highlights your dedication to creating a positive work environment but also keeps employees informed and proud of their contributions.
Reframing Non-Financial Reporting: From Information to Meaningful Interaction
Non-financial reporting is a powerful way to demonstrate your commitment to profit, people, and the planet. Thinking of reporting as an opportunity for meaningful interaction transforms a seemingly dry practice into a thought leadership initiative that builds trust, promotes transparency, and ensures accountability.
Designing Better Customer Experiences: Empathy, Co-Creation, and Iteration
Human-centered design revolves around understanding and addressing the needs, wants, and limitations of end users. Embracing empathy, co-creation, and iteration ensures that your designs are not only functional but also profoundly impactful.
Effective Communication in Technical and Scientific Fields: Bridging the Gap
Effective communication is indispensable in technical and scientific realms. By implementing practical tips like reviewing jargon, defining key messages, using impactful visuals, and seeking feedback, you can enhance communication clarity and foster better understanding across all stakeholders.
From Vision to Reality: Creating a Roadmap for Sustainable Brand Growth
The value of a clear aspirational vision is powerful. It aligns your business with a larger purpose, providing clarity on your overarching "why." This not only attracts like-minded employees and collaborators but also fosters a loyal community of customers who resonate with your vision.
Key Steps for Developing Your Brand Name
When you're ready to start coming up with names, there are many creative exercises you can try. Begin with a naming brief that outlines the objectives and parameters for the name.
What is a Microsite?
A microsite is a small, standalone website often used to promote a specific product, service, campaign, or event. They typically have their own unique domain name or subdomain, providing information or resources that are specific to the product or campaign that is being promoted.