Launching a Minimum Viable Product (MVP) in the Best Possible Light (BPL)
At Inform Solutions, we believe that startups—from biotech to life sciences to healthcare—can launch their minimum viable product (MVP) while presenting themselves in the best possible light. With today’s powerful digital tools, emerging companies can establish a credible, design-forward presence from day one, all without the need for a hefty budget.
Reimagining the Launch Process
Traditionally, launching an MVP often meant putting up a barebones website or placeholder, with the idea that it would suffice until more funding or time allowed for a proper overhaul. We understand the reasoning behind this. However, this approach can unintentionally stall progress, leaving startups with a brand presence that doesn't fully reflect their vision or potential.
What if you could launch an MVP and a polished, professional brand presence at the same time? We propose a streamlined and efficient solution that leverages today's best platforms, like Squarespace, to create stunning, functional websites that rival those of established biotech and life science companies.
Simplifying the Process with Design-Forward Templates
Squarespace provides a foundation for creating websites that not only look great but also adapt and scale as your startup grows. By starting with templates designed specifically for your industry and following a structured build-out process, you can establish your brand presence quickly and efficiently.
Just as technical or scientific protocols ensure reliable results in the lab, we recommend a structured approach for successful digital publishing. By first defining a foundation of brand and messaging building blocks, you can drive your website content development process with consistency and ease. Leveraging industry-specific templates further streamlines this work, providing a framework for layout and content needs so you can focus on fine-tuning rather than building from the ground up.
High-Impact Design for Lean Budgets
One of the biggest pain points we see for startups in industries like biotech and life science is the cost of launching a website that meets the high standards of the industry. Traditional website design can easily run into the tens of thousands of dollars, a cost that may be prohibitive in the early stages of building your company.
Our approach allows you to sidestep this challenge. With platforms like Squarespace, the learning curve is manageable, and the result is a design-forward, professional site that can grow with you. Whether you’re working toward acquisition or the next round of funding, this solution provides a credible and scalable online presence that reflects your ambitions.
A Long-Term Solution
It’s common to think that a platform like Squarespace is just a temporary solution for startups, but we’ve seen companies scale significantly while maintaining their Squarespace-built websites. This approach can continue to serve the needs of your company until you’re ready for a larger spend on more complex web technology or marketing initiatives.
At Inform Solutions, we've spent years working with leaders in biotech and life sciences, and we recognize the unique needs of startups in these fields. That’s why we offer accessible design services and purpose-built website templates that allow you to stay focused on your core mission while building a brand presence that helps you stand out in a competitive space.
Let’s Get Started
If you’re launching a startup and looking for an alternative to high-cost web design, we’d love to talk to you about how our process can help you build a dynamic, professional brand presence from day one. At Inform Solutions, we’re committed to helping innovators make an impact—without breaking the bank.
Reach out to us to learn more about how our design-forward, scalable solutions can work for your startup. We’re here to help you create a powerful first impression as you bring your MVP to market.
