Form & function aligned for market readiness.
Strategic communications that translate technical depth into commercial authority and measurable impact.
A partner to investors, founders, and operators.
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Investors & Capital Partners
We create the narratives and diligence-ready materials that strengthen positioning, reduce risk, and secure capital.
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Startups Preparing to Launch or Raise
We refine your brand and go-to-market assets to ensure your innovation isn't just seen, but immediately understood and trusted.
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High-Growth Companies
We act as the stewards of your story during rebrands and expansions, building the systems that allow you to scale without losing your signal.
Designing for clarity and ease.
We protect the integrity of your vision through:
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Strategic Foundations
Identifying the core truth of your brand.
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Narrative Curation
Crafting messaging that respects the intelligence of your audience.
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Visual Systems
Designing aesthetics that signal weight and quality.
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High-Value Assets
Producing signature publications that frame the industry narrative.
Trusted by the people building and backing what’s next.
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"Consistently provides us with great counsel, thoughtful options for us to consider, and top-shelf results. "
— Deborah Keller, RN, CMCN, CCM, CPHQ
Chief Executive Officer -

“A valuable extension of the HCAP team and various of our portfolio companies for over ten years, providing services ranging from branding, visual design, and business reporting, to press releases and fundraising pitch decks.”
— Tim Bubnack
HCAP Partners Managing Partner -

“Not only is she a joy to work with, but she’s professional and amazingly creative! She is a great collaborator and offers practical solutions to your creative needs.”
— Carol J. Geffner Ph.D.,
Professor of Practice of Governance, Director
Executive Master of Leadership
USC Sol Price School of Public Policy -

“Thank you for your professional contribution to the [University] Report. Because of your talents and commitment to the project we were able to deliver a high quality designed and written report on time to our client – exactly our goal!”
— DesignIntelligence
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“I’m always super happy with Heidi’s work — the quality and the insight, as well as the speed and responsiveness!”
— Hava Volterra
Parsley Co-Founder & CEO -

“Super helpful in shaping our messaging to a broad audience.”
— Richard Pieters
President Products at Zymergen