The Brand Clarity Playbook for Early-Stage Startups
If 90% of startups fail, how can you help ensure your place as one of the 10% that succeed?
Elevate your startup's appeal with a brand foundation that speaks the language of investors. Learn how to build an investment-ready brand and gain the confidence to face the startup journey head-on.
Included in the Brand Clarity Playbook:
✓ A Practical Framework to empower you to build a robust brand.
✓ A Comprehensive Checklist of essential brand and communications assets.
✓ A Blueprint for a Brand Identity Control Center that will enable you to communicate your brand consistently and effectively.
✓ A Communications Strategy Roadmap to guide you in establishing an effective communications plan.
Who is this book for?
▸ You’re a founder or CEO of an early-stage startup.
▸ You are knee-deep in developing and refining your pitch.
▸ You need a brand identity that is clear and compelling.
▸ You’re anxious about differentiating your company.
▸ You are scrambling to prepare for your next investor meeting.
▸ You have a lean budget, time constraints, and limited resources.
▸ You’re unsure if it’s the right time for a branding effort.
▸ In terms of branding, you don’t know what you don’t know.
If any of these things sound accurate, this book is for you.
What’s inside.
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Why This Book Exists
How to Use This Book
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The Framework Components
- Align
- Build
- Communicate
Why Not Start Now?
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Company Personality and Drivers
Company Name Audit
Company Purpose, Vision, & Mission Audit
Visual Brand Elements Audit
Verbal Brand & Key Messaging Audit
Action Plan
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Your Brand Identity Control Center
- What to Include in Your Control Center
- Logos
- Brand Identity
- Image Library
- Messaging Library
- Stakeholder Personas
- Templates & Guides
- Quotes, Testimonials, and Notable Data
Your Communications Library
- What to Include in Your Library
- Marketing & Sales Collateral
- Pitch Decks & Presentations
- Investors Communications
- Product Support Materials
- Reports
- Press Materials
- 3rd Party Reports and Materials
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Your Communications Framework
- Objectives
- Audiences & Stakeholders
- Key Communications Touchpoints
- Communications Practices
- Ongoing Review & Improvement
Optimizing Communications for Early-Stage Startups
- Building Your Website Wisely
- Social Presence Strategies
- Email Efficiencies
- Video Content Redefined
- Media Communications that Maximize Engagement
- Reports and Ebooks for Lasting Impact
- Cultivating Internal Brand Culture
- Establishing Regular Feedback Loops
- Maximizing Productivity with Generative AI
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Tools & Resources to Help
- Software & Services
- Templates
- Podcasts to Listen To
- Company Personality Descriptors (Ideas)
- Company Values (Ideas)
Last, But Not Least
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Complete List of Footnotes
You also get access to valuable tools & templates.
When you buy the book, you also get access to a toolkit that includes custom-built databases to support the investment-ready framework, as well as worksheets and templates that will support your processes.
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Brand Identity Control Center Database
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Communications Library Database
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Brand Audit Worksheets
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Communications Framework Template
Why an investment-ready branding framework?
✓ It will help ensure you stay laser-focused on the activities that provide the most traction at this stage of your business.
✓ It will align your startup’s messaging with the narrative you’re presenting to investors.
✓ It will reinforce your positioning as a thought leader and articulate your value to those with the capital you need.
Your startup's success story is waiting to be written. Are you ready to turn the odds in your favor and defy the statistics?
Get the Brand Clarity Playbook and start building your investment-ready brand foundation today.