Cynvenio
Pioneering LiquidBiopsy® Technology
Cynvenio Biosystems pioneered LiquidBiopsy® technology for the genomic analysis of tumor cells from whole blood in support of cancer precision medicine strategies.
CHALLENGE
As a pioneer in the field, Cynvenio was developing a laboratory platform and launching diagnostic testing services. With these advancements, the company required ongoing communications and design support across various areas, including marketing collateral, report design, event support, and program development. The challenge was to provide comprehensive creative services that catered to their diverse needs and reflected their pioneering brand.
SOLUTION
The ongoing creative services provided to Cynvenio encompassed a wide range of activities, including:
Logo development and brand management: Development of corporate and product-level logos and brand identity guidelines.
Marketing & Sales Collateral and pitch decks: Creation of visually compelling and informative materials that effectively communicated Cynvenio's unique value proposition and positioned them as industry leaders.
Production of Customer Support Materials: Development of materials that provided clear instructions, information, and support for customers, ensuring a seamless experience throughout the testing process.
Content and design development for reporting test results: Crafting report designs that presented clear and actionable test results, enabling physicians and researchers to interpret the data effectively.
Design of test kit packaging and platform interface: Designed packaging for Cynvenio's test kits and contributed to the platform interface design, ensuring user-friendly experiences.
RESULTS
The ongoing collaboration strengthened Cynvenio's position as a leader in liquid biopsy technology. The development of comprehensive creative services strategies played a pivotal role in supporting Cynvenio's growth and success in advancing cancer precision medicine strategies.
HIGHLIGHTS
Effective branding and design to enhance market positioning
Developed seamless customer experience to drive satisfaction and trust
Implemented user-centered design to enhance usability and user experience
