Standup for the Cure
Paddling for a Purpose: Standup for the Cure's Journey to Community Engagement and Fundraising Success
Standup for the Cure is a non-profit organization building a compassionate, empathetic, nationwide community to foster a healthy lifestyle while raising money for early breast cancer detection, treatment, and education.
CHALLENGE
The organization sought a communications partner to revamp its website, develop community engagement programs, and drive fundraising platform development. Their goal was to enhance their online presence, engage the community, and maximize their impact in the fight against breast cancer.
SOLUTION
To support and grow Standup for the Cure, we implemented a range of impactful solutions. First and foremost, a new website was developed, providing a vibrant platform to showcase events, engage the community, and highlight the organization's significant achievements. The website became a central hub for information, resources, and event registration, facilitating easy access for participants and supporters.
In order to maintain ongoing engagement, a regular newsletter program was established. Through these newsletters, Standup for the Cure kept the community informed about upcoming events, success stories, and the impact of their collective efforts. This consistent communication nurtured a sense of belonging and unity within the community, fostering long-term commitment to the cause.
Fundraising played a crucial role in Standup for the Cure's mission. To optimize their fundraising efforts, various fundraising platforms were evaluated, and a suitable platform was selected and implemented. Additionally, event materials were designed for each of the three annual events held in different cities nationwide.
During the challenging times of the pandemic, when in-person events were put on hold, Standup for the Cure faced the need to adapt and engage their community remotely. To tackle this, an innovative online campaign was developed to encourage individuals to take up individual challenges to raise funds for the cause. By providing a platform for virtual participation and support, Standup for the Cure continued to inspire the community and drive fundraising efforts despite the limitations imposed by the pandemic.
RESULTS
Standup for the Cure strengthened its impact in the fight against breast cancer. By engaging the community, promoting awareness, and raising crucial funds for early detection, treatment, and education, Standup for the Cure has united individuals nationwide and beyond in their shared commitment to making a positive difference in the lives of those affected by breast cancer.
HIGHLIGHTS
Harnessed the power of digital to engage the community
Developed a community-centric brand identity
Implemented fundraising platform to effectively power events
