Articles & Updates

Preparing Your Startup for Fundraising: The Importance of Investment-Ready Branding
An investment-ready branding framework is not just about securing funding; it’s about setting the stage for your startup’s long-term success. By focusing on a strong, authentic brand from the start, you create a solid foundation that supports growth and resonates with investors, partners, and customers alike.

Key Steps for Developing Your Brand Name
When you're ready to start coming up with names, there are many creative exercises you can try. Begin with a naming brief that outlines the objectives and parameters for the name.