EMPOWERING INNOVATORS

Brand Foundations
for Startups

Your journey is unique. Whether you're gearing up for launch, navigating the early stages, or preparing for funding, we help you harmonize your brand strategy with investor and stakeholder priorities while building a strong foundation for long-term sustainable growth.

Who We Serve

  • Early-Stage Startups

    launching innovative offerings or preparing for funding.

  • Tech & Life Sciences

    requiring clear, impactful communications for complex offerings.

  • Professional Services Firms

    seeking to establish or expand their presence as thought leaders.

What We Do

  • Establish Clear & Aligned Brand Foundations

  • Craft Informative & Compelling Communications

  • Create Modern, Clean & Engaging Designs

  • Equip You with Tools for Brand Growth

Open brochure with branding elements.

Branding &
Design Services

• Marketing Collateral
• Pitch Decks
• Technical Documentation
• Support Materials

Business women analyzing report data on whiteboard..

Reports & Publications

• Impact Reports
• Sustainability Reports
• Industry Reports
• Year-In-Review

Laptop on a desk in a creative office environment.

Website Design Services

• Custom Website Design/Build
• Rapid Launch Websites

“Keep communications plain and simple—say what you do and do what you say, consistently.”

Source: World Economic Forum

The Process

1. Align

The first phase of our process involves aligning with your vision and goals, identifying the desired outcomes, and establishing the project's scope.

2. Build

Here is where we turn ideas into assets. We work as your collaborative partner to build a powerful brand identity and a compelling communications toolbox that sets you apart from the competition.

3. Communicate

You're now ready to “go live” and activate your brand communications. We help you prepare what you need for stakeholder outreach, and through our project-handoff process, we provide you with templates and tools you can use as you grow.

Triangle diagram showing the three steps of the process: Align, Build, and Communicate.

Our Clients

  • Chordline Health

    "Consistently provides us with great counsel, thoughtful options for us to consider, and top-shelf results. "

    — Deborah Keller, RN, CMCN, CCM, CPHQ
    Chief Executive Officer

  • HCAP Partners

    “A valuable extension of the HCAP team and various of our portfolio companies for over ten years, providing services ranging from branding, visual design, and business reporting, to press releases and fundraising pitch decks.”

    — Tim Bubnack
    HCAP Partners Managing Partner

  • “Not only is she a joy to work with, but she’s professional and amazingly creative! She is a great collaborator and offers practical solutions to your creative needs.”

    — Carol J. Geffner Ph.D.,
    Professor of Practice of Governance, Director
    Executive Master of Leadership
    USC Sol Price School of Public Policy

  • DesignIntelligence

    “Thank you for your professional contribution to the [University] Report. Because of your talents and commitment to the project we were able to deliver a high quality designed and written report on time to our client – exactly our goal!”

    — DesignIntelligence

  • Parsley

    “I’m always super happy with Heidi’s work — the quality and the insight, as well as the speed and responsiveness!”

    — Hava Volterra
    Parsley Co-Founder & CEO

  • Zymergen

    “Super helpful in shaping our messaging to a broad audience.”

    — Richard Pieters
    President Products at Zymergen