Effective communication is vital in all aspects of life, whether personal or professional. However, when delving into technical or scientific topics, achieving clarity can be a real challenge. It's important to remember that if someone doesn't grasp the message, it's on us as communicators to adjust and clarify.

One of the biggest hurdles is vocabulary. Technical terms and scientific jargon can be intimidating for those not well-versed in the field, causing confusion and frustration. To overcome this, use clear, straightforward language and visuals. Break down complex ideas with analogies or examples that resonate universally. This approach ensures everyone stays on the same page.

“When you speak to a niche audience among peers, a lot of understanding comes for free. You can use technical language, make presumptions about prior knowledge, and assume common goals or contexts. When speaking to a general audience, you can’t take those circumstances as a given.”¹

– Ian Bogost, The Atlantic

This rings true, especially in startups, where technical teams may craft messages without considering broader audiences. Failing to translate jargon can alienate potential stakeholders, hindering innovation adoption.

“Yes, you need some level of language that is deeper and speaks to experts in your target audience. But your first order of messaging of who you are and what you do has to be at a level where a smart, but bored teenager could get it — and that means you need to ditch the jargon.”²

– Arielle Jackson, First Round Capital

Tips for Clear Science and Tech Communication

1. Review Jargon: Check if industry-specific terms are explained clearly. Would someone from a different field understand?

2. Target Audience: Understand who will read or view your content and tailor it to their needs and interests.

3. Key Takeaways: Clearly define the main points you want your audience to remember.

4. Visuals: Use easy-to-digest visuals that enhance understanding.

5. Feedback Loop: Seek input to spot areas needing improvement and refine your message accordingly.

By incorporating these strategies, you'll not only enhance clarity but also foster engagement and alignment among diverse audiences.

Need help refining your communication strategy? Reach out to Inform Visuals for expert assistance. 

¹The Myth of ‘Dumbing Down

²Great Startups Deserve Great Brands — Build a Strong Foundation by Avoiding These Mistakes