From Lab to Market: Zymergen's Clarity-Driven Design and Messaging

Zymergen leverages biology to develop new materials and products with applications in a wide range of industries such as chemicals and materials, agriculture, and healthcare.

CHALLENGE

The challenge was to enhance the company's presentation decks, ensuring clarity in communicating its offerings. As a disruptor in a rapidly evolving industry, the company's technology enabled diverse end products across multiple industries. Therefore, delivering messaging with utmost clarity was crucial to prevent confusion among the products.

SOLUTION

Clean and streamlined slides were developed for a series of company decks, using visual design strategies to bring clarity to the complex scientific content. Visual cues were utilized to clearly differentiate the sections within the deck, addressing various industry solutions. To enhance readability, full-screen images and callouts were strategically placed to break up dense content. Additionally, full-screen images and data metrics were incorporated to underscore the needs addressed by the company's disruptive technology. These measures ensured that the presentation, while still rich in content, effectively conveyed the value proposition and benefits of the company's solutions.

RESULTS

The results achieved during the engagement with Zymergen include refined slide designs and clarified messaging for use at conferences and client pitches. By delivering slides with messaging that brought greater understanding to the company's revolutionary offering. Ultimately, the company was acquired in a significant deal, highlighting the success and recognition it garnered within the industry.

HIGHLIGHTS

• Implementation of effective design and messaging to enhance complex communication

• Leveraging visual communication tools to aid comprehension